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Why Demo
WDS. We Drive Sales
Costco is a unique marketing venue. Their growth in the past years has been nothing short of sensational and some of the strongest brands in the country have grown right along with it. Costco’s success secret has been the creation of a unique culture and way of doing things—the Costco way. Brands that prosper in Costco don’t generally do so because of conventional marketing tactics such as expensive television or other mass media advertising. In the Costco warehouses, product demos are the best way to reach the exceptional Costco demographic, members uniquely responsive to what business writers have called “the Costco Addiction.”
WDS Demonstrators in Costco create a person to person relationship with Costco members at the point of purchase. Armed with detailed product information they provide informed product endorsement and sampling that the best mass media advertising can’t match. Demos are both a superbly effective marketing tactic and indispensable part of the culture and entertainment of the Costco shopping experience. It is the Costco Way to sell, and the numbers prove it works. See what some of the most demanding marketers in the business have to say about it.
Costco is a unique marketing venue. Their growth in the past years has been nothing short of sensational and some of the strongest brands in the country have grown right along with it. Costco’s success secret has been the creation of a unique culture and way of doing things—the Costco way. Brands that prosper in Costco don’t generally do so because of conventional marketing tactics such as expensive television or other mass media advertising. In the Costco warehouses, product demos are the best way to reach the exceptional Costco demographic, members uniquely responsive to what business writers have called “the Costco Addiction.”
WDS Demonstrators in Costco create a person to person relationship with Costco members at the point of purchase. Armed with detailed product information they provide informed product endorsement and sampling that the best mass media advertising can’t match. Demos are both a superbly effective marketing tactic and indispensable part of the culture and entertainment of the Costco shopping experience. It is the Costco Way to sell, and the numbers prove it works. See what some of the most demanding marketers in the business have to say about it.
“Members walk into Costco looking forward to getting samples. They are willing to walk around and try things and look. Demos make people want to stay a little longer.”
National Account Executive
Kellogg's