Testimonials

“General Mills roots go back to the 1860s. It has evolved from milling flour to producing a whole multitude of brands, such as the Yoplait Yogurt, Progresso Soups and Nature Valley Granola Bars that WDS demonstrators offer to members of Costco. We've led the way with quality and a lot of innovation in products where convenience, great taste, good health credentials and value are equally important. WDS demonstrators help us communicate exactly that. Offering a sample to a Costco member takes away the unknown in the shopping process. For example, demonstration turned our Fiber One bars into one of our top selling snack bars - nine grams of fiber in a bar with a rich and indulgent taste! It dispelled misconceptions a lot of people had about fiber. People also feel demonstration is a unique experience. It clearly puts people at ease because there is no risk, no hard sell. Members can then try the product without pressure and make their own decision based on their own reaction to it. We're proud of our brands. WDS demonstrators represent us in a very positive way. They always accommodate us and make sure our brands get the best quality demo possible.”

“WDS people are dedicated to their partners and ensure they get the most sales they can together. I've been working with them for seven years with products like Vaseline Lotions, Dove Body Wash, Dove Beauty Bars and the Pond's Brand. WDS Demonstrators interacting with Costco members on the sales floor give us the opportunity to really sell our equities. Members ask questions and get answers. We drive incremental sales at the point of purchase you cannot consistently do this via an ad in a circular, handout, flyer, or on TV. I feel our move to the Profile Demo programs has truly helped. The ability to demo with spokes models who use or have used our items on a regular basis, who are themselves Members, who mirror our demographic consumer, and who've been trained in the product equities in our portfolio lends tremendous creditability. When they speak with a member that's shopping in the aisle or buying our items, or in or around our category they're able to engage and generate the sale. That's what it's all about.”

“We do WDS demos at Costco with well-known brands such as Morningstar Farms, Eggo, Kashi, Kellogg's Cereal, NutriGrain Rice Krispies Treats. WDS demonstrators do a good job of calling out the nutritionals and the brands' benefits to members. As members sample, they're being engaged and educated about why the food is so good. Members walk into Costco looking forward to getting samples. At Costco people are willing to walk around and try things and look. There's also an entertainment factor involved - demos make people want to stay a little bit longer. It definitely adds to the shopping experience. We often do super demos with three or four products together. In weeks that we demo we often see sales increase significantly. For example, we tried our Morningstar Farms Black Bean Burger in a selected group of buildings in the Northwest Region. It performed so well we expanded distribution for an upcoming promotional period. The WDS office team is great to work with and are accommodating in making sure our needs are met and that demos run smoothly.”

“We do WDS demos at Costco with well-known brands such as Morningstar Farms, Eggo, Kashi, Kellogg's Cereal, NutriGrain Rice Krispies Treats. WDS demonstrators do a good job of calling out the nutritionals and the brands' benefits to members. As members sample, they're being engaged and educated about why the food is so good. Members walk into Costco looking forward to getting samples. At Costco people are willing to walk around and try things and look. There's also an entertainment factor involved - demos make people want to stay a little bit longer. It definitely adds to the shopping experience. We often do super demos with three or four products together. In weeks that we demo we often see sales increase significantly. For example, we tried our Morningstar Farms Black Bean Burger in a selected group of buildings in the Northwest Region. It performed so well we expanded distribution for an upcoming promotional period. The WDS office team is great to work with and are accommodating in making sure our needs are met and that demos run smoothly.”

“We were Costco's 30th approved vendor and have been there since it started. We have 19 seasonings and other items that rotate through Costco in the different regions. Demos have become a culture with Costco and are our biggest marketing tool. If they [Costco members] can't smell it, if they can't touch it, if they can't taste it, it's just not going to jump off the shelf. WDS is the most well-orchestrated company I?ve ever dealt with. WDS employees are very high quality and their follow-through is always impeccable. They?ve never let me down. I can call them or e-mail them and within hours, if not minutes, I will get a response. WDS billing is very simple, very easy to understand. The format of the data I get from them is very useful. The format is everything. On a human note, it?s a very wonderful thing that they provide jobs for the community. I?ve worked with a lot of their demonstrators. These are people who have a social life, they?re very interesting. Some have had careers they could write books about. They?re just not ready to go home and watch soap operas all day. WDS is one of the few companies I know that have made things better along the way. Even if I don?t think there is anything they can improve upon, they do.”

“At Costco, demos are one of the primary avenues we use for promotion. Our Spinach and Mozzarella ravioli pasta in the frozen section is supported exclusively through Costco promotional avenues, the main one being demos, and the other being coupon programs. Demo reports from WDS provide us a number of useful pieces of information such as units sold, total cost, and customer comments. We're excited about using WDS as a tool for promoting our products at Costco and working with WDS as a partner. They have been very responsive in working with us to find additional ways that we can boost the effectiveness of our demo program.”

“We rely on WDS demonstrators to help us maximize the success of two of our Healthy ToGo products in Costco. Both our Greens to Go Super Fruit and Veggies and our Acai Natural Energy Boost are 100% natural, antioxidant rich drink mixes made with organic ingredients. We know our products do well when people can not only see and understand them, but also taste and enjoy them. Demonstrators right at the point of sale can particularly do a good job when we provide them with simple, clear and consistent product messages they can easily communicate the kind of lucid message that truly helps members make a positive buying decision. In this economy WDS demos help us expand our consumer base in a marketplace where people really need that kind of heightened conviction to put out their money for a product. We use WDS demos, pricing strategy, and ads in the Costco Connection in concert to provide added effectiveness and awareness. The team at WDS is also very, very responsive with their support and in helping us monitor and track market conditions. Our brands do consistently well in Costco and we definitely benefit by having demos there.”

“We rely on WDS demonstrators to help us maximize the success of two of our Healthy ToGo products in Costco. Both our Greens to Go Super Fruit and Veggies and our Acai Natural Energy Boost are 100% natural, antioxidant rich drink mixes made with organic ingredients. We know our products do well when people can not only see and understand them, but also taste and enjoy them. Demonstrators right at the point of sale can particularly do a good job when we provide them with simple, clear and consistent product messages they can easily communicate the kind of lucid message that truly helps members make a positive buying decision. In this economy WDS demos help us expand our consumer base in a marketplace where people really need that kind of heightened conviction to put out their money for a product. We use WDS demos, pricing strategy, and ads in the Costco Connection in concert to provide added effectiveness and awareness. The team at WDS is also very, very responsive with their support and in helping us monitor and track market conditions. Our brands do consistently well in Costco and we definitely benefit by having demos there.”

“General Mills roots go back to the 1860s. It has evolved from milling flour to producing a whole multitude of brands, such as the Yoplait Yogurt, Progresso Soups and Nature Valley Granola Bars that WDS demonstrators offer to members of Costco. We've led the way with quality and a lot of innovation in products where convenience, great taste, good health credentials and value are equally important. WDS demonstrators help us communicate exactly that. Offering a sample to a Costco member takes away the unknown in the shopping process. For example, demonstration turned our Fiber One bars into one of our top selling snack bars - nine grams of fiber in a bar with a rich and indulgent taste! It dispelled misconceptions a lot of people had about fiber. People also feel demonstration is a unique experience. It clearly puts people at ease because there is no risk, no hard sell. Members can then try the product without pressure and make their own decision based on their own reaction to it. We're proud of our brands. WDS demonstrators represent us in a very positive way. They always accommodate us and make sure our brands get the best quality demo possible.”

“We do WDS demos at Costco with well-known brands such as Morningstar Farms, Eggo, Kashi, Kellogg's Cereal, NutriGrain Rice Krispies Treats. WDS demonstrators do a good job of calling out the nutritionals and the brands' benefits to members. As members sample, they're being engaged and educated about why the food is so good. Members walk into Costco looking forward to getting samples. At Costco people are willing to walk around and try things and look. There's also an entertainment factor involved - demos make people want to stay a little bit longer. It definitely adds to the shopping experience. We often do super demos with three or four products together. In weeks that we demo we often see sales increase significantly. For example, we tried our Morningstar Farms Black Bean Burger in a selected group of buildings in the Northwest Region. It performed so well we expanded distribution for an upcoming promotional period. The WDS office team is great to work with and are accommodating in making sure our needs are met and that demos run smoothly.”

“We rely on WDS demonstrators to help us maximize the success of two of our Healthy ToGo products in Costco. Both our Greens to Go Super Fruit and Veggies and our Acai Natural Energy Boost are 100% natural, antioxidant rich drink mixes made with organic ingredients. We know our products do well when people can not only see and understand them, but also taste and enjoy them. Demonstrators right at the point of sale can particularly do a good job when we provide them with simple, clear and consistent product messages they can easily communicate the kind of lucid message that truly helps members make a positive buying decision. In this economy WDS demos help us expand our consumer base in a marketplace where people really need that kind of heightened conviction to put out their money for a product. We use WDS demos, pricing strategy, and ads in the Costco Connection in concert to provide added effectiveness and awareness. The team at WDS is also very, very responsive with their support and in helping us monitor and track market conditions. Our brands do consistently well in Costco and we definitely benefit by having demos there.”